Category Archives: Digital

5 Tips for Getting the Most out of the Facebook Ads System

5 Tips for Getting the Most out of the Facebook Ads System

With nearly 2 billion active users, Facebook is one of the largest social networks in the world. Facebook also features an integrated advertising system that makes it one of the most powerful marketing tools for virtually any organization. While Facebook offers a number of features that make it a great tool, not all organizations take… Continue Reading

Here Are 5 Ways to Market Effectively Using LinkedIn

Here Are 5 Ways to Market Effectively Using LinkedIn

When people think of the best social media networks for marketing, LinkedIn does not immediately emerge as an obvious choice. However, the network has expanded incredibly over recent years and can now be used for more than networking and professional development. LinkedIn does not offer marketing in the traditional sense. However, the network has an… Continue Reading

5 Ways to Increase Customer Interaction on Your Website

5 Ways to Increase Customer Interaction on Your Website

One of the primary objectives of online marketing campaigns is customer interaction. When consumers engage with a brand online, they develop an emotional attachment and are more likely to become loyal customers. A loyal customer helps spread the message of a brand and drives sales through grassroots marketing, especially through social media and the ability… Continue Reading

7 of the Most Likely Digital Marketing Trends for 2017

7 of the Most Likely Digital Marketing Trends for 2017

The world of social media is constantly shifting and evolving. As such, marketers need to keep up with the trends to stay effective. A number of game-changing technologies and new ways to interact with customers emerged in 2016, and 2017 promises to be just as revolutionary. Keeping up with trends is difficult in itself, but… Continue Reading

How Can Video Be Used to Engage Customers on Social Media?

How Can Video Be Used to Engage Customers on Social Media?

Video has emerged as one of the primary components of social media. Facebook and Snapchat alone both have more than 8 billion video views each day, and YouTube streams hundreds of millions of hours on a daily basis. For these reasons, video has become an important aspect of brand promotion and marketing on social media.… Continue Reading

5 Ways to Make the Most of an Instagram Business Profile

5 Ways to Make the Most of an Instagram Business Profile

When people think of the prime social media platforms for marketing, they usually think of Facebook, Twitter, and even LinkedIn for B2B initiatives. Few companies likely think of Instagram as a main social media marketing tool, but the network can be a powerful asset for organizations that use it well. What makes Instagram less appealing… Continue Reading

4 Tips for Developing a Winning Brand on Social Media

4 Tips for Developing a Winning Brand on Social Media

One of the most important aspects of marketing is branding. People connect to brands, not to companies, and a company’s brand speaks to its mission, its purpose, and its personality. Thus, when using social media as a marketing tool, companies must focus on branding as a central concern throughout the entire process. Because social media… Continue Reading

6 of the Most Egregious Mistakes That Marketers Make on Facebook

6 of the Most Egregious Mistakes That Marketers Make on Facebook

Facebook has a number of excellent tools for marketers, from cutting-edge technologies such as Facebook Live to more time-tested approaches like targeted ads. When marketers use it correctly, Facebook can be a powerful way to encourage current customers to make another purchase and reach new potential customers. Facebook can strengthen a brand’s image and help… Continue Reading

6 Ways to Use Twitter as an Effective Marketing Tool

6 Ways to Use Twitter as an Effective Marketing Tool

One of the best social media platforms for online marketing is Twitter. Due to its unique, condensed format, Twitter is a great tool to generate excitement about a new product, share special deals, and build the brand through organic sharing. However, organizations can easily alienate customers by making mistakes in their Twitter marketing campaigns. Before… Continue Reading