Category Archives: Business

5 Tips for Getting the Most out of the Facebook Ads System

5 Tips for Getting the Most out of the Facebook Ads System

With nearly 2 billion active users, Facebook is one of the largest social networks in the world. Facebook also features an integrated advertising system that makes it one of the most powerful marketing tools for virtually any organization. While Facebook offers a number of features that make it a great tool, not all organizations take… Continue Reading

5 Creative Experiential Campaigns That You Need to Know About

5 Creative Experiential Campaigns That You Need to Know About

Defining experiential marketing can prove rather difficult, since the breadth of initiatives that it can entail is so expansive. In short, experiential marketing involves an interactive experience that generates buzz about a product. However, what a campaign ultimately looks like depends on who the targeted customer base is, what the product is, and how the… Continue Reading

Here Are 5 Ways to Market Effectively Using LinkedIn

Here Are 5 Ways to Market Effectively Using LinkedIn

When people think of the best social media networks for marketing, LinkedIn does not immediately emerge as an obvious choice. However, the network has expanded incredibly over recent years and can now be used for more than networking and professional development. LinkedIn does not offer marketing in the traditional sense. However, the network has an… Continue Reading

5 Ways to Increase Customer Interaction on Your Website

5 Ways to Increase Customer Interaction on Your Website

One of the primary objectives of online marketing campaigns is customer interaction. When consumers engage with a brand online, they develop an emotional attachment and are more likely to become loyal customers. A loyal customer helps spread the message of a brand and drives sales through grassroots marketing, especially through social media and the ability… Continue Reading

3 Tips for Developing a Cohesive Marketing Voice on Social Media

3 Tips for Developing a Cohesive Marketing Voice on Social Media

One of the most important aspects of branding on social media is creating a distinctive, authentic voice. Many companies have defined their voice so well that people can identify their tweets and Facebook posts without even seeing the source of the content. For example, Taco Bell has nailed down the funny, quirky voice that appeals… Continue Reading

Using Influencers to Create the Best Social Media Campaign

Using Influencers to Create the Best Social Media Campaign

Social media remains a valuable marketing tool for a number of reasons, one of the most significant being the word-of-mouth advertising that takes place whenever people share the organization’s content. Individuals are much more likely to take to heart recommendations from friends than they are to trust seemingly random corporate messages. However, organizations that focus… Continue Reading

How to Run a More Effective Integrated Marketing Campaign

How to Run a More Effective Integrated Marketing Campaign

The meaning of an integrated marketing campaign has changed since the advent of social media. Not long ago, launching an integrated campaign meant that a company would spread its message through print media and on the radio. If organizations were lucky, they might also have a television presence. Today, integrated campaigns must have a far… Continue Reading

5 Ways to Make the Most of an Instagram Business Profile

5 Ways to Make the Most of an Instagram Business Profile

When people think of the prime social media platforms for marketing, they usually think of Facebook, Twitter, and even LinkedIn for B2B initiatives. Few companies likely think of Instagram as a main social media marketing tool, but the network can be a powerful asset for organizations that use it well. What makes Instagram less appealing… Continue Reading