Dark Social and What It Means for the Future of Digital Marketing

Dark Social and What It Means for the Future of Digital Marketing

One of the major digital marketing trends for 2017 involves the growth of “dark social.” The term refers to the private sharing of articles and other forms of media on a one-on-one basis through email, text message, or private messaging apps. This type of sharing is “dark” because it involves sharing via non-social means. According… Continue Reading

Using GIFs in Digital Marketing Campaigns: All You Need to Know

The graphics interchange format technology dates back to 1987, but marketers are still finding creative ways of integrating these moving pictures into their online campaigns. In fact, GIFs have steadily risen in popularity in recent years. For the marketer, a GIF is an excellent way of capitalizing on many of the benefits provided by video… Continue Reading

5 Successful Sports Marketing Campaigns You Need to Know About

5 Successful Sports Marketing Campaigns You Need to Know About

Sports inherently excite the public. For this reason, it is relatively easy to appeal to people’s emotions when it comes to public sporting events. The trick, however, is to distinguish one’s team from the dozens of other teams also competing to get the public’s attention and drive enthusiasm about an upcoming game. Effective marketers do… Continue Reading

1. 5 of the Best Ways to Optimize Digital Marketing Returns

1. 5 of the Best Ways to Optimize Digital Marketing Returns

The marketing industry is constantly changing, and professionals need to adopt new strategies and take chances on a continual basis to stay relevant. While experimentation can lead to failure, companies will only pull ahead if they stay on the cutting edge. In the current climate, digital marketing is one of the most important components of… Continue Reading

5 Tips for Getting the Most out of the Facebook Ads System

5 Tips for Getting the Most out of the Facebook Ads System

With nearly 2 billion active users, Facebook is one of the largest social networks in the world. Facebook also features an integrated advertising system that makes it one of the most powerful marketing tools for virtually any organization. While Facebook offers a number of features that make it a great tool, not all organizations take… Continue Reading

5 Creative Experiential Campaigns That You Need to Know About

5 Creative Experiential Campaigns That You Need to Know About

Defining experiential marketing can prove rather difficult, since the breadth of initiatives that it can entail is so expansive. In short, experiential marketing involves an interactive experience that generates buzz about a product. However, what a campaign ultimately looks like depends on who the targeted customer base is, what the product is, and how the… Continue Reading

Here Are 5 Ways to Market Effectively Using LinkedIn

Here Are 5 Ways to Market Effectively Using LinkedIn

When people think of the best social media networks for marketing, LinkedIn does not immediately emerge as an obvious choice. However, the network has expanded incredibly over recent years and can now be used for more than networking and professional development. LinkedIn does not offer marketing in the traditional sense. However, the network has an… Continue Reading

5 Ways to Increase Customer Interaction on Your Website

5 Ways to Increase Customer Interaction on Your Website

One of the primary objectives of online marketing campaigns is customer interaction. When consumers engage with a brand online, they develop an emotional attachment and are more likely to become loyal customers. A loyal customer helps spread the message of a brand and drives sales through grassroots marketing, especially through social media and the ability… Continue Reading

3 Tips for Developing a Cohesive Marketing Voice on Social Media

3 Tips for Developing a Cohesive Marketing Voice on Social Media

One of the most important aspects of branding on social media is creating a distinctive, authentic voice. Many companies have defined their voice so well that people can identify their tweets and Facebook posts without even seeing the source of the content. For example, Taco Bell has nailed down the funny, quirky voice that appeals… Continue Reading