5 Tips for Defining an Online Marketing Campaign Audience

5 Tips for Defining an Online Marketing Campaign Audience

One of the very first steps in creating a digital marketing campaign is to define an audience. Campaigns that are tailored to a specific demographic tend to do much better than generalized campaigns (which often fail to catch anyone’s attention). Defining an audience involves a number of questions and can take into account age, gender,… Continue Reading

7 Ways That Digital Marketers Can Benefit from AI Technology

7 Ways That Digital Marketers Can Benefit from AI Technology

A growing trend in digital marketing involves the increasing use of artificial intelligence. Digital marketers are constantly seeking out new opportunities for growth, including the use of automation and other technologies to increase marketing efficiency. Today, marketers have a constantly growing pool of AI-based and machine learning tools to optimize their efforts. Some of the… Continue Reading

How to Use Digital Marketing to Respond to PR Crises

How to Use Digital Marketing to Respond to PR Crises

In 2017, the American market has already seen a number of public relations crises, from Pepsi to United Airlines. While bad publicity can severely hurt a company’s sales, organizations need to understand what they can do to respond to negative press and maintain good relationships with existing and potential customers. One of the best tools… Continue Reading

5 Digital Marketing Tactics You Need to Stop Using

5 Digital Marketing Tactics You Need to Stop Using

The world of digital marketing changes very quickly, and marketers need to keep their finger on the pulse of consumer expectations and technological advances to launch the most effective campaigns. Sometimes, in order to remain effective, marketing professionals need to let go of the tactics that have worked well for them in the past. After… Continue Reading

5 Excellent Tools for Appealing to New Customers on YouTube

5 Excellent Tools for Appealing to New Customers on YouTube

A critical piece of virtually any digital media marketing campaign is video—no other type of media is as engaging to current and potential customers. While video should be integrated across a range of different social media platforms, one of the most popular sites for content distribution and social media video is YouTube. Developing a strong… Continue Reading

5 of the Most Inspiring E-Mail Marketing Campaigns of Recent Years

5 of the Most Inspiring E-Mail Marketing Campaigns of Recent Years

Digital marketers who ignore e-mail put themselves at a major disadvantage. While using e-mails to market is now considered fairly “old school” in the digital world, it remains one of the most powerful ways to reach potential customers and secure conversions. However, not any e-mail will do. Organizations need to think creatively about how they… Continue Reading