As if there weren’t enough on Facebook to keep you busy with social media marketing, now there’s another feature that’s mixing things up online: Facebook Live. With Facebook Live, you can broadcast live video from any of your mobile devices, allowing you to connect with your audience in an immediate and direct way.
After you’ve allowed Facebook to access your microphone and camera and found the Facebook Live icon (act like you’re writing a new post and it will show up), you’ll be ready to get rolling! Here are 10 helpful hints for making the most of Facebook Live.
Write an appealing and useful description.
As you set up your Facebook Live stream, you’ll be prompted to enter a description of your video. Resist the urge to put something as nondescript as “Facebook Live for [Your Company Name].” Whatever you type here will show up like a status update on your fans’ news feeds, so write something interesting and compelling.
Test out your connection and live video beforehand.
Now is not the time to tempt fate and let your Wi-Fi die at the last second. Your first step should be to make sure you’re in a location with a strong Internet connection. Then when you’re ready to practice, set your Facebook Live privacy setting to “Only Me” and do a test run of your video. Getting the feel of the camera for even a few minutes can make a big difference in making you feel prepared and comfortable.
Choose your backdrop carefully.
Whether you’re filming at work, at home, or anywhere in between, pick a pleasant atmosphere for your live stream. You don’t want an unattractive background detracting from your video or your words. Clearing away clutter before you start filming can clear your mind and create a more pleasing look.
Alternatively, if you’ll be moving around while you film, make a plan for where you need to sit, stand, or walk so that you aren’t flustered in the moment.
Use your time wisely.
You want as many people as possible to view your live stream, so try to keep the camera rolling for at least 10 minutes whenever you use Facebook Live. You can stream video for as long as 90 minutes. Remember: the longer your video is running, the more people will be able to catch at least some of it live.
Introduce yourself more than once.
Keep in mind that viewers won’t all be joining at the same time during your live stream, so it’s a good idea to throw in multiple introductions. Depending on the number of viewers you gather within the first several minutes, you might introduce yourself many times near the beginning. Try to keep your repeated introductions short and sweet so that you don’t bore the viewers who have already heard the information.
Do something spontaneous and interactive.
If you do something during your Facebook Live video that gets a lot of positive comments or likes from your viewers, consider changing up your plan to include more of what they were engaging with. Don’t be afraid to be a little silly, go off script, or do some improv with other people.
And in the vein of interactivity, considering having another person on your team available to monitor the comments during the live stream. You want to interact with your viewers, but not at the cost of sacrificing the quality of what you’re sharing in the first place.
Engage your viewers in a visual way.
Remember that as people scroll through their news feed, your Facebook Live video will show up with no audio at first. You need to pull people in with your visuals, whether that means using your face and body language in a dynamic way or moving your camera around to give your fans an interesting view.
Encourage viewers to share the video.
One sure way to increase your visibility is to have happy viewers share your live video with their friends. Facebook users are much more likely to watch a video that’s been shared by one of their friends, since they have a higher sense of trust in their friends’ tastes and opinions.
Space out your Facebook Live posts.
If you’ve shared a Facebook Live post, it’s a good idea to wait at least a few hours before sharing more content. If you post too soon after a live video stream, the latter post could get lost in the shuffle, which means you’re missing out on additional traffic.
Make good use of Facebook’s metrics.
One smart way to continually improve your marketing is to utilize performance tracking tools. After you’re done broadcasting your Facebook Live video, you can go on Facebook and see how many unique viewers you had, how many total video views, the average percentage of the video that people watched, the peak number of viewers you had, and much more. Take note of these metrics and use them to improve your Facebook Live videos in the future!