Jim Tsokanos, a Business Disrupter, Leader in Digital Marketing, and CEO of Nu Nexus
Chief executive officer, entrepreneur, innovator, and trusted advisor are just a few of the many roles Jim Tsokanos has played during his 20-year career. He has successfully led, transformed, and counseled Fortune 500 companies, governments, and industry-leading organizations during unprecedented times of change.
From restructuring, repositioning and recapitalizing a $200 million next-generation healthcare network as president to leading, acquiring and integrating ALL of the “below-the-line” business units in the Americas for the Publicis Groupe (the world’s third-largest advertising network) to counseling Fortune 500 CEOs and heads of state on their most pressing business, technological, and reputational challenges, few executives have covered as many different vertical industries as Jim Tsokanos has.
Currently, Mr. Tsokanos is the CEO and founder of New York City-based Nu Nexus, LLC. Founded in 2013, Nu Nexus business is focused on three key areas:
1) Nu Nexus Partners, a consultancy that leverages a deep, vast, and global network of experts, relationships, technologists, research/big data, storytellers, and resources for capital to solve clients’ most important business and reputational needs. Current and past clients include the Hellenic Republic of Greece, the Republic of Cyprus, Ansell, and Coordinated Health.
2) Nu Nexus Technology, a company that identifies, develops, and disrupts industries utilizing new technologies, processes, and platforms. Nu Nexus Technology is making major investments in block chain technology and developing new products in the healthcare, financial, media, and marketing space.
3) Nu Nexus Capital, an organization dedicated to identifying and helping small and mid-sized companies disrupt markets and grow faster through access to capital (angel, venture, private equity, and commercial banking), technology, marketing, and talent.
Formerly, Jim Tsokanos headed Publicis Groupe as its president of the Americas and guided the firm’s development into a global leader in marketing, communication, and digital transformation. As an authority in the field of digital marketing, he sat on the global board of Publicis Groupe’s MSLGROUP brand and managed all operations in North and South America. In this role, Jim Tsokanos developed a unique strategy that combined innovative technologies with creativity to grow the business and attract new clients. A distinguished employee, Jim Tsokanos belonged to P-Top, a designation by which Publicis Groupe recognizes the top 1 percent of its performers.
In 2000, Jim Tsokanos joined the Atlanta office of MSLGROUP (formerly Manning Selvage & Lee) as senior vice president and deputy managing director. Within three years, he and his team had doubled the size of operations, thereby establishing the firm as the largest public relations and communication marketing company in the Southeast. At that time, the firm claimed $15 million in revenue and more than 85 employees. Two years later, Mr. Tsokanos accepted the role of executive vice president and managing director of the MSLGROUP flagship office in New York. By attracting top talent, he grew the client base quickly and increased business revenue by more than 35 percent.
Over the course of his career at MSLGROUP, Jim Tsokanos worked in more than 12 verticals and established deep knowledge of the automotive, retail, healthcare, and technology sectors. He added some of the firm’s biggest clients, including the State of Georgia, Rolls Royce, Citi, and Heineken. By the end of 2007, the parent firm had appointed him president of its North American business unit. MSLGROUP remains the largest social and digital communications segment for Publicis Communications.
A number of organizations, including AdAge, PRWeek, and The Holmes Report, have recognized Jim Tsokanos for his work in social media and marketing. In addition, he won the first Cannes Lion awarded for PR.