Twitter, which has millions of users, can be a powerful marketing tool that seems to be at the heart of many highly successful campaigns. However, if you do not have extensive experience in using Twitter to promote your business, how can you ensure that you’re maximizing the benefits of this social media platform?
Following are nine things you should never do if you want to achieve success on Twitter.
Scheduling multiple tweets for the same time
No one likes to see tweet after tweet from the same person or brand. It feels like spam, which no one likes. You should let your scheduled tweets have a little breathing room. Except in extenuating circumstances, multiple tweets in the span of a few minutes are not a great marketing idea. You want to get your message or content out there, and the best way to do that is to space out your tweets a bit.
Using capital letters frequently
While some Twitter users can successfully pull off all-caps posts in an ironic or sarcastic way, most of us should avoid using all capital letters in our tweets. While you might be trying to achieve a sense of increased emphasis, in reality it just looks like you’re yelling. Instead, go for the usual mix of capital and lowercase letters with maybe an occasional all-caps word if the tone is appropriate.
Overdoing it with live tweeting
If you witness a share-worthy live event, you’ll naturally want to share your excitement through Twitter. Just be careful not to overtweet. The last thing you want to do is encourage a follower to become an unfollower, and overdoing it on the live tweeting is a sure way to do just that.
Not minding your manners
You should always thank people who retweet you, answer others’ questions, and greet those who follow you. While it may seem like a lot of work, you should not ignore people who attempt to connect with you on Twitter. You should always try to be responsive.
Tweeting at strange hours
Even though social media never sleeps, most people still do at one point or another. Focus on the time zone of your target audience to ensure that the people you’re trying to reach are actually reachable when you’re tweeting. Twitter’s real-time nature means that if you tweet at odd hours, your message will very likely get lost in the massive pile that is a Twitter feed.
Using too many hashtags—or too few
Hashtags are an art form, and unfortunately, some of us are just not hashtag artists. But don’t get discouraged. You can learn the basic skills you’ll need to correctly create them.
Keep in mind that the hashtag was originally invented for Twitter. It’s a functional advantage on Twitter, as much as it is a trendy habit on other social media sites. Twitter allows its users to create feeds based solely on specific hashtags, so you should choose your hashtags carefully. Using only one (or zero) hashtags is not a successful way to utilize the power of the hashtag, and it can look pathetic. However, using 17 hashtags is certainly overdoing it. You should try to find two or three appropriate, relevant hashtags in order to get the most out of your tweets.
Disregarding the need to proofread
Typos and poor grammar can make it hard to understand what you’re trying to say. Don’t make it harder for your followers to catch your drift.
Even if you normally have perfect grammar and spelling, typos happen. They happen a lot. Make sure you read and reread your own tweets before sharing them with the world. It’s an even better idea to have someone else read what you’ve written, as it’s much easier to spot a mistake in something that you haven’t been staring at for the past 30 minutes straight.
Not bothering with images
Even though Twitter is unique and not necessarily like other social media sites, its users are still human, and they’re very visual. To get the greatest impact from Twitter, it’s always a good idea to include a catchy photo with your text.
Double posting everything on Facebook
We get it. You want to gain as much visibility as possible, so it seems obvious that you should share your Twitter feed on Facebook, as well. However, you should let Twitter speak for itself. It’s a successful media site in its own right. Your fans and followers enjoy having access to different content that’s unique to each social media site. While this might mean more work for you, in the end it will be worth it in producing a successful Twitter marketing campaign.