About Jim Tsokanos

Jim Tsokanos, a Business Disrupter, Leader in Digital Marketing, and CEO of Nu Nexus Chief executive officer, entrepreneur, innovator, and trusted advisor are just a few of the many roles Jim Tsokanos has played during his 20-year career. He has successfully led, transformed, and counseled Fortune 500 companies, governments, and industry-leading organizations during unprecedented times… Continue Reading

online marketing

5 Tips for Defining an Online Marketing Campaign Audience

One of the very first steps in creating a digital marketing campaign is to define an audience. Campaigns that are tailored toRead more...
video

4 Tips for Optimizing Your Digital Campaign for Mobile

One of the biggest trends in digital marketing in 2017 has been the increasing emphasis on mobile advertising. A Pew ResearchRead more...
data

The Increasing Role of Big Data in Digital Marketing Decisions

One of the major emerging trends in digital marketing is the use of big data to drive marketing decisions. Not long ago, manyRead more...

Latest News

5 Tips for Defining an Online Marketing Campaign Audience

5 Tips for Defining an Online Marketing Campaign Audience

One of the very first steps in creating a digital marketing campaign is to define an audience. Campaigns that are tailored to a specific demographic tend to do much better than generalized campaigns (which often fail to catch anyone’s attention). Defining an audience involves a number of questions and can take into account age, gender,… Continue Reading