About Jim Tsokanos

Jim Tsokanos, a Business Disrupter, Leader in Digital Marketing, and CEO of Nu Nexus Chief executive officer, entrepreneur, innovator, and trusted advisor are just a few of the many roles Jim Tsokanos has played during his 20-year career. He has successfully led, transformed, and counseled Fortune 500 companies, governments, and industry-leading organizations during unprecedented times… Continue Reading

online marketing

5 Tips for Defining an Online Marketing Campaign Audience

One of the very first steps in creating a digital marketing campaign is to define an audience. Campaigns that are tailored toRead more...
video

4 Tips for Optimizing Your Digital Campaign for Mobile

One of the biggest trends in digital marketing in 2017 has been the increasing emphasis on mobile advertising. A Pew ResearchRead more...
data

The Increasing Role of Big Data in Digital Marketing Decisions

One of the major emerging trends in digital marketing is the use of big data to drive marketing decisions. Not long ago, manyRead more...

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5 Tips for Defining an Online Marketing Campaign Audience

5 Tips for Defining an Online Marketing Campaign Audience

One of the very first steps in creating a digital marketing campaign is to define an audience. Campaigns that are tailored to a specific demographic tend to do much better than generalized campaigns (which often fail to catch anyone’s attention). Defining an audience involves a number of questions and can take into account age, gender,… Continue Reading

4 Tips for Optimizing Your Digital Campaign for Mobile

4 Tips for Optimizing Your Digital Campaign for Mobile

One of the biggest trends in digital marketing in 2017 has been the increasing emphasis on mobile advertising. A Pew Research Center survey showed that nearly four in five Americans owned a smartphone in 2016, a major increase from 2011, when about a third of Americans had a smartphone. With each passing month, smartphones are… Continue Reading

6 Tips for Creating More Effective Online Banner Ads

6 Tips for Creating More Effective Online Banner Ads

A mainstay of online marketing is the banner ad, which can appear on social media networks such as Facebook, search engines such as Google, or on various other web pages. Some organizations are shying away from banner ads because the number of clicks that they generate has been continuously decreasing. Organizations also need to take… Continue Reading